AnimalStyle™ was born out of a vision—a calling to rise with strength and purpose in a world that often blurs the lines of truth and identity. Our founder, Terry Russell, is no stranger to bold expression. As the former drummer of the pioneering Christian rock band Holy Soldier, Terry spent years using music to spread a message of faith, conviction, and hope.

 

But the stage was only the beginning.

 

In time, Terry felt God steering him toward something new: a lifestyle brand that would speak not only through sound, but through style—a brand that would call men and women to step fully into their roles with character, integrity, and faithfulness. Thus, AnimalStyle™ was born.

 

In 2024, AnimalStyle™ took a bold creative leap forward when James Cavender, a local and seasoned graphic designer—and guitarist at the same church Terry attends—joined the mission. With his deep roots in both design and faith, James began crafting the powerful, purpose-driven visuals that now define the AnimalStyle™ collection. His partnership brought fresh energy and a shared vision to the brand, helping to translate its message into the designs we proudly offer today.

 

At its core, AnimalStyle™ isn’t just about clothing—it’s a movement. It's about husbands who lead with strength, wives who love with courage, parents who raise with wisdom, and believers who walk with purpose. Each piece we design is a declaration—an outward expression of inward values. We celebrate a life rooted in authenticity, where faith isn’t hidden but worn boldly. Where style doesn’t compromise values, but elevates them.

 

RISE UP!